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Why eSports is going to play a more prominent role in betting moving forward


For those of you that enjoy having a bet, there isn’t a shortage of options when it comes to finding a sport that interests you.

Football, cricket, horse racing, NFL. You name it, it’s covered by most competitive bookmakers online. Whether you are searching for outright bets for events that have yet to take place, or fancy an in-play flutter, you are spoilt for choice.

In most cases, everyone knows about the sports that are on offer with bookmakers. Yet, one that is starting to have a more prominent role on different sites is eSports. For those that don’t know, eSports is a form of competitive gaming; and it has developed a growing fan base.

As a result, you can now find betting tips that cover the latest eSports events, with there also being many to look forward to. Whilst all bookmakers don’t offer the same in-depth markets compared to regular sports, we will explain how that may well change in the future.

Increasing popularity

Like with most sectors in entertainment, businesses have to adapt to the increasing demand. So, as the popularity of eSports continues to rise, there’s no doubting that bookmakers will start to prioritise these markets.

Firstly, we should point out that betting on eSports is fairly common and easy to do now if you know where to go, but it’s certainly not as available and varied as other sports. However, as more people continue to watch competitive gaming, whether that’s League of Legends, Dota 2, or Fortnite, more markets are going to appear. In turn, that should enhance your overall betting experience.

With the eSports industry enjoying huge growth in recent years, and with it showing no signs of slowing down, you can expect bookmakers to adapt to its seemingly permanent presence.

Live streaming

Following on from that, the chance to live stream eSports is a great way to attract new players. You can watch certain events on different sites, along with some major television stations now broadcasting tournaments, with both being easily accessible ways for consumers to keep up with the latest action.

Research has shown that the majority of those who watch live gaming are under 35-years-old, so this demographic are naturally accustomed to also accessing content via less mainstream means - such as streaming channels, for example.

Whilst eSports has enjoyed a huge surge in popularity, it’s still not wholly mainstream in terms of how you can view the latest events. Players have to find different platforms to watch, with betting companies remain as one way to get involved in the action.

Entertainment value

Finally, and perhaps most importantly, eSports is expected to play a key role in betting entertainment as it really isn’t any different from any other sports available to wager on.

This is in the sense that you will be backing a player or a team, like you would do with other sports. Then, as with anything else, you wait to see the outcome, which provides you with great entertainment. Of course, you don’t know what’s going to happen, and you don’t know who will win, but that’s part of the thrill of betting on live sport.

Overall, the betting industry has constantly adapted and changed to meet the demands of players, and the next big movement could centre around eSports. Over the years you can expect it to gradually fit more into mainstream entertainment, which will, in turn, be reflected in the betting markets.

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