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Can eSports Capitalise on Big Gains in 2020?

05-05-2020

The sporting world has been turned upside down during the first half of 2020 due to the Coronavirus outbreak. However, there has been sport of some description available and that has come thanks to the eSports industry.

The big arenas where many large tournaments are held have not been accessible, but players have been able to take each other on remotely during this period.

There have been times when the only live sporting action taking place during the day was eSports and that has led bookmakers to upping their service. Can eSports capitalise on the gains they have made, and pull in both more fans and more interest from the bookmakers?

New Partnerships with Bookmakers?

You only have to look at what has happened during the pandemic to see how bookmakers have relied on eSports to bring them live action. Other than the odd other event or league, little else has been happening.

Will we see bookmakers recognising that and giving something back? This could be something that the newest bookmakers in the UK look at, they could make a name for themselves by offering sponsorship.

It would be great to see the bookmakers that have relied on eSports to give something back and help boost funds and awareness. We may also see more betting markets available, just like we have while other sports have been missing.

Whether it is more games covered or more betting markets for the games, it would be great to see bookmakers add this alongside giving something back in the form of sponsorship. This would really help fans who like a bet, whether they are the new fans who have come on board during this time or old fans who have been around for many years.

Can eSports Keep Some of the New Fans?

The number of people watching and becoming interested in eSports has increased and it will be interesting to see what happens to these people when other sports return. When they return to watch the likes of the Premier League, will they keep some time spare to keep up to date with what is happening in the eSports world?

It will be very difficult to completely turn these fans from being full-time football fans into eSports fans but having some kind of interest has to be the aim.

This may mean placing a bet from time to time, watching live events, keeping up to date with results or maybe just following pages on social media. Whatever interaction or views eSports has, they must make them count and try to keep people engaged for the long run.

Right now, those at the top of the eSports industry have a fantastic opportunity to make headway and really put themselves on the map. With an increase in fans, other things can begin to take shape, such as negotiating TV deals, increasing money in the sport and much more.

If played correctly, this could be the start of something good for the eSports industry.




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