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Free Spins and Promotional Codes Are Very Good Marketing Strategies

27-09-2018

Online casinos are incredibly convenient. You can gamble from the comfort of your own home or while out and about, with your device offering you access to hundreds of casinos and thousands upon thousands of games. The online gambling industry is very competitive indeed. There are so many casinos out there that it can be hard for some to attract new players and keep those who have already signed up spending money. Casinos are businesses, and they have to make money just like any other business. In order to do that, they nearly always have some sort of promotional bonus or special offer available. The purpose of these is simply to promote the casino and encourage people to play there. Sky Vegas is one of the countless casinos that actively promote bonuses and special offers - the Sky Vegas free spins promo code is a typical example of the sorts of offers casinos put out there to attract new players. Here’s a look at free spins and promotional codes, how both of them work, and how they’re very good marketing strategies you may wish to adopt.

Free Spins

These are simply spins of slots that you get to use for free. A lot of casinos offer a set number of free spins as part of the welcome offer; you may also receive some free spins once signed up to a casino as part of an ongoing or limited-time offer as well. To receive them from a welcome offer, you usually need to deposit some real money into your account first. Many casinos actually offer free spins as part of a no deposit offer. To put it simply, in this case, you can use free spins without having deposited any money at all into your casino account. It’s worth pointing out that with any kind of free spins offer, there are nearly always restrictions. For example, it’s often the case that you can only use them on a select number of slots (casinos typically choose a few of their most popular and successful slots or any new slots they wish to promote). There may also be restrictions on how much money you can win from the free spins, and how much each free spin is actually worth. This particular type of offer is generally well received by players. It’s a very good marketing strategy because it gives players a preview of what the casino has to offer. They can have a few free spins on slots and, if they enjoy the games they’re playing, they may be persuaded to carry on playing.

Promotional Codes

If you’ve ever looked up casino promotions online before, you’ll have more than likely come across casino promotional codes. These are simply short codes that you have to enter at a particular casino to receive a particular bonus. They’re usually linked with welcome offers and are therefore mostly aimed at those who haven’t yet signed up to a casino. You’ll find lots of different websites that list codes for different casinos and provide details of the promotional offers you can claim simply by signing up and entering the respective code. Many casinos use codes as a way of promoting their welcome offer and by extension the casino itself. They’re a very good marketing strategy because they enable casinos to gain a listing on third-party websites. These days, it’s not enough for a casino to simply exist and hope to gain customers by word of mouth. A casino, just like any other company, has to put itself out there. Promo codes are an effective way of doing just that. They get the casino’s name out there on many different websites, and they tempt potential new players to sign up with special offers.

Competitiveness

Both free spins and promotional codes are effective marketing strategies in that they’re good at attracting new players to casinos. Implementing such strategies isn’t enough - in a competitive industry like the online gambling one, any such marketing strategies have to be especially competitive. With so many games being launched and so many casinos out there, all casinos have to do their best to stand out and persuade players to sign up. If they don’t, they’re just going to get overlooked, and players will spend their money elsewhere. Any company considering marketing strategies similar to free spins and promotional codes should, therefore, check out what sorts of offers the competition is putting out there and try to launch better ones. When people visit sites that list promotional codes, for example, they’re likely going to pick a casino that has one of the better offers, not a casino whose offer isn’t that good compared to the rest. So, when it comes to adopting these marketing strategies, it’s not just about the type of strategy, it’s about the content of it and how that content stacks up to what everyone else is putting out there.




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