How Has the Gambling Industry Changed?
Society is constantly talking about how technology has changed the way we live our lives and how we communicate with those around us. Granted, much of this conversation centres on social media platforms like Instagram and TikTok and streaming services like Netflix and Prime Video. However, technology has also allowed other industries to evolve as well, particularly the gambling industry. Technology has enabled more flexibility in the sector and introduced more enhanced opportunities for bettors and gambling companies. Below are a few examples of how technology has changed the gambling sector.
Years ago, people would never have imagined gambling online. You went to a brick-and-mortar casino or sportsbook, and that was it. The concept was welcomed when online casino platforms emerged as it gave bettors more flexibility. Once mobile applications joined the mix, the gambling sector really evolved. Suddenly, individuals could download online casino apps and experience the same gameplay and features as they would on a website while they were on the go. The emergence of the 5G network
has also made mobile devices a more attractive route for online gambling because 5G promotes lag-free entertainment and faster download times.
Digital Advertising in Sports
Sports and gambling tend to attract the same demographics, so it was only a matter of time before the two industries interlaced with one another. Many top online casinos in the United Kingdom have since partnered with the Premier League or clubs within the European league. With these partnerships, gambling companies have their logos, deals, and websites flashed on screens around the field during the 90-minute games, resulting in the company receiving a tremendous amount of reach and attention. To gain perspective, in the 2017/18 season
, the total aggregate attendance of games in the Premier League was nearly 15 million. This figure demonstrates the reach gambling companies get when they partner with the Premier League and see their logos advertised during games on screens.
Many online casino and sportsbook platforms offer new and returning customers bonuses and offerings, giving them the chance to try the platform in a risk-free way. These opportunities are direct responses to technology and the gambling industry moving online. For example, some online casinos offer a bonus up to 200%
for slot games like Mega Moolah. Other casinos like Cashmo offer a 200% slots bonus topped with 100 bonus spins for rainbow slots. Technology has made some individuals gravitate towards instant gratification, and by online casinos offering welcome bonus incentives, they are attracting the attention of these individuals.
Technology has changed the gambling industry in several other ways, including the introduction of online payment methods like Apple Pay. By allowing these services to be credible payment methods, bettors see the process of withdrawals and deposits faster than before. Some online casinos also accept cryptocurrencies, one of the most relevant technological innovations of the last ten years. That said, the introduction of mobile apps, companies advertising their products on a screen during sports games, and offering online bonus incentives remain some of the most notable innovations that have allowed the gambling industry to evolve.