PICKS 30 TIPSTERS 702 BOOKMAKERS 42 BONUSES 24 Join as tipster / Rules PREMIUM PICKS VERIFIED SERVICES FORUM
Forgotten password Close [x]
BETRUSH HOME PREMIUM PICKS VERIFIED SERVICES BETTING FORUM

Online Casinos & Sports Betting Companies Can Advertise on Google in 2020 as Ban Ends

04-11-2019

The online gambling industry is expanding every year, but because of the intense competition, the slice of the pie is actually shrinking. New companies have a hard time winning market share, while even industry leaders struggle to expand their presence in certain markets. Advertising is essential for staying ahead of the curve and a lot of money is invested in marketing campaigns. For many years, Google has upheld the advertising ban for online casinos and sports betting, but this is going to end in 2020.

The wind of change is blowing and Google’s headquarters

The sweeping ban on the gambling industry has long been criticized by online casinos and bookmakers, but Google was clearly unimpressed. News that the company is willing to change its advertising policies is refreshing for hundreds of ventures operating in this competitive industry. A few months from now, at the beginning of 2020, US gambling companies should be able to promote their services to US punters. For the time being, even though Nevada, Delaware and New Jersey have legalized online gambling, Internet casino advertisements are banned in all these states.

The Internet giant is paying attention to the Supreme Court rulings and adjusts its policies based on its most important decisions. Not surprisingly, the landmark decision of May 2018 has weighed heavily in the balance when Google analyzed the opportunity of promoting sports betting advertisements. This was also an important moment for US bookmakers just like UK online casino operators, as individual states were given the freedom of legalizing sports betting. The three states have acted as pioneers, but as more US states have followed their lead, Google chose to also allow sports betting ads in Rhode Island, Pennsylvania, Montana, Iowa and Indiana.

Online casinos prepare for the Google ads gold rush

Encouraged by the success of the sports betting industry, online casinos are looking forward to the sweeping changes that will affect their niche. They expect Google to allow licensed online casinos to apply for Google AdWords and use them to promote their services. Things are still pretty complicated in the US, because the inconsistent legislation and the significant differences between states keep the online gambling environment unpredictable.

Google representatives have highlighted on many occasions their commitments to play by the rules and pay close attention to regulation. By accepting advertisements from online casinos, the company needs to make sure it doesn’t break the law, so it takes into account the laws of individual states. A significant percentage of Americans are in favor of legalizing gambling, but there are still people concerned about the risks of addiction. Preserving the delicate balance is a real challenge and Google wants to make sure it doesn’t upset its existing and prospective customers.

There are still certain obstacles to overcome in the next few months and 2020 is going to be a difficult year. The good news is that the wheels are set in motion and the sweeping online gambling ban imposed by Google will eventually be lifted.




BOOKMAKERS SEE ALL
bet365 1xbet Rivalo WWin VOdds Betsafe LV BET 888sport Bonkersbet Betzest Tipbet Marathonbet

Free picks & PRO betting blog, reviews, advanced individual stats, contests, surebet tools. BIG forum of tipsters
Check BETBLOG.com
Betting Predictions
Free Betting Predictions from tipsters with verified statistics. Tipster Competitions with money prizes every month
Join the Bettors.Club
PREMIUM PICKS
Get more and win more!
Betrush Premium features some of our best tipsters and has delivered over 15,000 picks and steady profits since the start in 2011. We care about serious betting - no makeup, odds are advised exclusively with Pinnacle and the Asian market. Subscriptions are affordable for everyone, starting from just €9.90 per week and cover all picks and tipsters on the BP site
TIPSTERYIELDPICKS
alexis1016+12%618
Yippee+12%358
The_Tabak+9%300
bfischer+7%1681
mguille+7%100
Damir+6%202
cristiandinu+5%924
Adan+3%362
RedBacon+3%1364
abdulalhazred+3%582
IN FOCUS
Khabib v Ferguson – Betting Odds and Predictions, 21-02
Bitcoin Makes Betting on Sports and Poker Easy for Americans, 10-02
What You Need to Know About Live Betting, 08-02
Online betting has never been that easy with W88, 23-01
An overview of 188bet, 23-01
1xBet becomes the title partner of the eSports..., 22-01
Super Bowl Betting Guide: Chiefs vs 49ers, 21-01
Latest trends in Online Casinos, 21-01
How to Take Full Advantage of Online Casino Bonuses, 19-01
Tips to Getting Your Brand Out Internationally, 18-01
How New Live Betting Sites are Gaining Foothold in a..., 16-01
Why Betting on WTA Tour is So Unpredictable Today and How..., 16-01
The Casino Market in Portugal Good in 2018, Amazing in 2019, 13-01
A Closer Look at the Gambling Tax Increase in Italy, 13-01
How Can You Guarantee a Safe Play in Gambling?, 13-01
How To Make a Profit Playing Skill-Based Slot Machines, 13-01
How to Avoid Losing on Online Slot Machine?, 13-01
How Online Betting Create a Game of Chance for its Customers, 07-01
How to Win at Online Bingo, 27-12
Spanish Gambling Market Going Strong, 17-12
See more +
RESOURCES
Articles - Casino games - Calculators - Livescore