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Online Casinos & Sports Betting Companies Can Advertise on Google in 2020 as Ban Ends

04-11-2019

The online gambling industry is expanding every year, but because of the intense competition, the slice of the pie is actually shrinking. New companies have a hard time winning market share, while even industry leaders struggle to expand their presence in certain markets. Advertising is essential for staying ahead of the curve and a lot of money is invested in marketing campaigns. For many years, Google has upheld the advertising ban for online casinos and sports betting, but this is going to end in 2020.

The wind of change is blowing and Google’s headquarters

The sweeping ban on the gambling industry has long been criticized by online casinos and bookmakers, but Google was clearly unimpressed. News that the company is willing to change its advertising policies is refreshing for hundreds of ventures operating in this competitive industry. A few months from now, at the beginning of 2020, US gambling companies should be able to promote their services to US punters. For the time being, even though Nevada, Delaware and New Jersey have legalized online gambling, Internet casino advertisements are banned in all these states.

The Internet giant is paying attention to the Supreme Court rulings and adjusts its policies based on its most important decisions. Not surprisingly, the landmark decision of May 2018 has weighed heavily in the balance when Google analyzed the opportunity of promoting sports betting advertisements. This was also an important moment for US bookmakers just like UK online casino operators, as individual states were given the freedom of legalizing sports betting. The three states have acted as pioneers, but as more US states have followed their lead, Google chose to also allow sports betting ads in Rhode Island, Pennsylvania, Montana, Iowa and Indiana.

Online casinos prepare for the Google ads gold rush

Encouraged by the success of the sports betting industry, online casinos are looking forward to the sweeping changes that will affect their niche. They expect Google to allow licensed online casinos to apply for Google AdWords and use them to promote their services. Things are still pretty complicated in the US, because the inconsistent legislation and the significant differences between states keep the online gambling environment unpredictable.

Google representatives have highlighted on many occasions their commitments to play by the rules and pay close attention to regulation. By accepting advertisements from online casinos, the company needs to make sure it doesn’t break the law, so it takes into account the laws of individual states. A significant percentage of Americans are in favor of legalizing gambling, but there are still people concerned about the risks of addiction. Preserving the delicate balance is a real challenge and Google wants to make sure it doesn’t upset its existing and prospective customers.

There are still certain obstacles to overcome in the next few months and 2020 is going to be a difficult year. The good news is that the wheels are set in motion and the sweeping online gambling ban imposed by Google will eventually be lifted.




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