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Why mobile apps for gamblers are more important than ever


Mobile games are probably one of the most popular past times in the modern age. Back in the 1990s, there were still many people who had no mobile phone let alone played games on the go but that, like hair parted down the middle, is a thing of the distant past.

Now is the age of the mobile game and there are plenty to choose from but one area, in particular, is changing fast. The habits of people fond of betting online have become ever more focused on mobile apps and the ability able to bet in-play while attending matches or jumping on a table game for a quick entertainment fix.

App development is increasingly important

Source: Pixabay

Taking a look at newcasinos.com, you can see how newcomers the market compare against certain criteria such as welcome bonuses and value. This is important because there is a lot of competition out there and being innovative when starting out is how such businesses build a loyal customer base very early on.

But one thing all companies, new or old, have to offer is a form of mobile gaming - usually via an app. There is a whole market of millennials out there who have never known a world without modern technology and so, for them especially, playing games on the go is paramount when it comes to attracting their custom and money.

The changing habits of gamers

Indeed, this has been a real area of innovation over the last few years with apps becoming increasingly important to the growth and success of online bookmakers and casinos. The reason that more energy and investment is going into technology is because of the habits of modern mobile gamers.

According to the Gambling Commission annual report for 2019, 55% of players use mobile apps in order to play games online. It also stated that there had been a significant increase of 5% in those using a mobile phone to bet compared to 2017. And the modern gamer expects a lot more from apps than just a replicated experience of what they can get from a laptop or desktop computer. They now want to enjoy mobile gaming, as an experience in and of itself.

Casino slot developers are well aware of this which is why they offer such a wide variety of games. This also stems from an understanding that the demographics of gamers using mobile phones have changed, too. Again looking at the Gambling commission report it highlights that a healthy 41% of woman have gambled compared to 51% of men.

Source: Pixabay

The mobile revolution is set to continue

There is no evidence to suggest that the habits of gamers are going to revert back to non-mobile forms of play. In fact, as technology gets better the apps produced will also become more intuitive, respond quicker and have additional elements that are likely to be unavailable in any other format.

The growth of in-play betting from a sports perspective suggests that mobile usage will continue to rise and estimates of a further 5% increase on 2018 could turn out to be close to the mark.

Time will tell, but for now and for the foreseeable future mobile gaming for gamblers everywhere will remain king of the castle.

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