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The 5 Most Popular Betting Sites in Australia - According to Google Search Volume


Australians are spoilt for choice when it comes to betting sites with 90 + licensed betting agencies available to choose from as of July 2022.

But what is the most popular betting site in Australia? Using Google’s keyword planner tool, it’s possible to determine what are the most popular betting sites down under by researching how many times their brand name is searched for per month, followed by the word ‘login’.

Obviously this data doesn’t account for betting app users, or people who have their favourite betting site’s login page bookmarked in their browser, but it provides interesting insights into which betting sites Aussies prefer.

Here are the 5 most popular betting sites in Australia according to Google searches:

1. Sportsbet - “sportsbet login” 49,500 searches a month

Based on this data, Sportsbet is by far the most popular online betting site in Australia thanks largely due to their huge advertising budget and sponsorship of seemingly endless sporting events. Sportsbet offers a wide range of sports, racing and other markets but they have a reputation for limiting overly successful punters which is causing some Aussies to look elsewhere.

2. TAB - “TAB login” 18,100 searches a month

Coming in second place with less than half the monthly search volume than Sportsbet, TAB has a large brand name recognition in Australia thanks to their monopoly of off course betting on licensed premises. TAB is heavily focussed on horse racing, however also offers markets on most popular Aussie spectator sports.

3. Ladbrokes - “Ladbrokes login” - 8,100 searches a month

Tied for 3rd place is Bet365 and Ladbrokes with a respectable 8,100 searches a month each. Whilst Ladbrokes originated in Great Britain, they’ve developed a strong following in Australia since launching in 2013. Ladbrokes offers a wide range of racing and sports markets via a slick and easy to use betting site and app which are worth checking out if you’re an Aussie.

4. Bet365 - “Bet365 login” - 8,100 searches a month

Even non Australians will be familiar with the Bet365 brand name with a reported 50 million customers around the world. Bet365 launched their betting site in Australia back in 2012 which offers a huge range of betting markets on local and international racing and sports - with plenty of live streaming options available.

5. Neds - “Neds login” - 6,600 searches / month

Neds can be considered the baby brother to Ladbrokes in Australia, with both of these betting sites owned by global giant Entain. Launched down under in 2017, Neds offers a very similar betting experience to Ladbrokes, with both offering a huge range of markets and fantastic odds.

So there you have it, the 5 most popular betting sites in Australia in 2022. But does this mean they’re the best? Ultimately the best betting site is subjective and will depend on your interests and skill level. Check out Betting Sites Australia for a full list of all licensed betting agencies Australia offers to find the one that’s right for you.

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