Why Are More Online Casinos Launching Sportsbooks?

22-11-2019

Betting on sports and playing casino games such as slots are two of the most popular forms of gambling in the UK, and there has been a dramatic increase in the number of online casinos launching their own sportsbooks.

Over the last few months, we`ve seen Internet casinos such as Guts and Mr Play launch sportsbooks, and even long-term casino site Videoslots recently announced that it had plans to integrate a sports betting site into their current platform. But it`s not just established casinos doing this as newcomers such as Rizk and Metal Casino have started sportsbooks too.

Online Casinos & Sports Betting

The first thing that we need to address is that there`s a general overlap between the people who enjoy playing casino games (Slots, blackjack, roulette, poker, etc.) and the people who enjoy betting on sports games and events.

More often than not, customers will dabble in both. You`ll find that some wager on a sports game or event and then move on to casino games while they wait for the result of their wager. Others may make a sports bet to take a break from the fast-paced action of casino games.

Regardless, many customers enjoy both gambling activities, but that poses one problem; if users are playing at an online casino without a sportsbook, they`ll need to leave that site to make their wager.

This means the online casino risks losing its customer, particularly if the user discovers that the new site better fits their needs. Websites that integrate a sportsbook into their online casino, however, do not risk losing that customer as everything is made available to them.

What`s more, meeting all of a customers` needs may increase their loyalty to a site since there is no need to leave.

A Wider Audience & Better Player Experience

Integrating a sportsbook also helps satisfy your customer while making the entire experience overall easier. Users will only need to use one log-in for both services.

Customers will also only need to verify their account once as opposed to registering at a separate casino and betting site and verifying both accounts, a time-consuming and frustrating experience.

An integrated sportsbook also increases accessibility by allowing users to swap between the two services quickly. Customers can jump over to the sportsbook section while playing casino games to make a quick wager and then return to the casino game with a few simple clicks — a process which is much easier than loading up an entirely new website.

A sportsbook will also open the online casino up to a broader range of players, something that is particularly useful for new casino sites such as Metal or Rizk who require new customers to survive the fiercely competitive market.

This is because additional gambling opportunities will attract a wider clientele including users who had initially decided to skip out on a site after realising it only offered one service or the other. Now customers are offered both, so there`s no reason not to join.

Ultimately, it just makes more sense integrating a sportsbook into an online casino and we believe we’ll soon be seeing many more casino sites adopting the service.