Enhancing Viewer Engagement in Online Gambling Livestreams

13-03-2024



Shoflo TV showed that approximately 49% of marketers agreed that rightly engaging an audience is the number one factor for the success of a live stream. With live streaming accounting for more than 23% of global viewing, more customers continue to show a growing demand for such services.

In sectors like online gambling, companies leverage player-centric measures to better their streams and get a share out of this growing market. Polls, live chats, and video quality are popular ways these companies stand out.

The Critical Importance of Live Streaming

With over 80% of customers preferring live videos to blogs, livestreaming offers a unique way to engage customers. No wonder it’s become a growing trend in the iGaming sector, where players in online casinos can interact with live dealers in real-time. Noteworthy, most casino platforms are diversifying their offerings to not only include the popularly known live poker, roulette and baccarat games, but also bingo titles. For example, live online bingo games at Paddy Power, like Dream Catcher First Person, allow players to participate alongside other players as they engage with live presenters in real-time.

When customers enjoy a video, it can increase a brand`s association by 139%. Since they are 39% more likely to share video content, live streaming can be a great way to organically grow your customer base. With content consumption evolving from passive customer involvement to now when they want to participate actively, incorporating live streaming allows businesses to take advantage of this shifting consumer preference.

Why and How to Increase Engagement in Gambling Platforms

Through live polling and surveying, platforms access real-time feedback from users that can be used to drive business decisions. This could involve asking which game they`d like to see next, which team they think will win, or even non-gambling-related questions to add variety and interactivity. Users who feel that their opinions are heard can stay longer on the streams as they feel more connected.

Integrating live chat sections allows players to interact with each other and the streamer in real time. They also enable businesses to have a deeper understanding of their customers, with Amity suggesting that up to 43% of organisations understood their customers better after implementing live chat. They also added that 79% of businesses claimed that live chats positively impacted sales and customer loyalty.

High-Quality Videos Also Matter

Offering high-quality videos can also be a great way to engage players, as this affects their willingness to watch and engage in the streams. Flexible resolutions ensure the game fits on the player`s device, as a smartphone player may not necessarily require the same resolutions as an iPad Pro player. Optimal frame rates also help to enhance the quality of live games.

The nature of the game you are broadcasting determines the type of frame rate per second (FPS). 30 FPS is the most popular in many online video services and can be used for some console titles. On the other hand, 60 FPS is convenient for games that are graphically demanding and require a more detailed experience, like live sports events.

In summary, livestreaming has become a crucial means of engaging customers in online entertainment. By integrating player-centric techniques to improve streams, gambling platforms can stand out from their competitors.