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Playtech Buys the Italian Gambling Brand Snaitech


Consob, the Italian National Commission for Companies and the Stock Exchange has authorised Playtech’s OPA on the Italian Snaitech, leader of the best online casinos in Italy. This is a public tender offer, through which the British company will put its hands on 70.56% of the Italian operator, known as SNAI. This transaction will lead to the birth of one of the largest gambling groups in the world. Playtech is active in 17 countries around the world, and has about 5,000 employees. The company provides gaming software, in addition to support services to operators, so it does not work directly with end customers, but has a business-to-business structure. The integration between Playtech Casino Games and Snaitech , will lead to the creation of an operator that intends to manage the whole chain of the game, from technology to b2c sales. The goal is to outperform the competition of the best online casinos, starting from the creation of software, through the management of gaming platforms, to exploit the huge network of agencies managed by Snaitech, on the Italian territory.

One of the best online casinos with thousands of agencies in Italian territory

Snaitech, in to Italy, is a name that is a guarantee. Undoubtedly one of the best online casinos, it boasts an unparalleled rooting on the territory and almost thirty years experience in the world of games and betting. Snai was founded in 1990, and at the beginning was responsible for the management of facilities dedicated to horse racing, as well as services for the collection of telephone bets, also related to the world of horse racing. In 2017 the merger with Cogetech led to the new name, Snaitech: the company has thus become one of the largest gaming concessionaires in Italy, be it remote, or physical. Many sales comes from affiliated agencies: about 1600, and more than 60 thousand slots and VLT scattered around Italy. The Snai.it platform offers the possibility to bet on all sports, play one of the best online casinos in Italy, and even play bingo and lotteries.

The two companies involved in the large transaction closed 2017 well, from the standpoint of consolidated revenues: 807 million for Playtech, and 890 million for Snaitech.

The legal game that makes money: the best AAMS online casinos

Online gambling in Italy is becoming more popular year after year, and while physical slot machines are the subject of many increasingly restrictive attacks and regulations, the sites of the best online casinos are very popular. These are Italian and foreign operators operating legally with the permission of the Customs and Monopolies Agency, which has regulatory and control tasks. Even if they are based in Malta or in other states, in fact gaming concessionaires offering legal gaming here in Italy must comply with the rules of the AAMS, under penalty of severe fines or even the revocation of licenses. Next to Snaitech, we find other giants such as Lottomatica, also listed on the stock exchange, and Sisal, active since 1946 with a network of points of sale in the area that exceeds 45 thousand units. The large English groups are present on our market especially in the betting industry, we find many names with a long tradition like William Hill, next to younger players like Eurobet, which in addition to sports betting offer all the other sections of the game to compete to the best online casinos, in an increasingly fierce and ever-changing market. Playtech`s takeover bid will undoubtedly strengthen Snaitech`s position in the domestic market, which will affect the balance currently in place. For the players there will probably be more opportunities for games and fun, and maybe more generous offers and bonuses.

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