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The Rise of Sports Betting in Uganda


Sports betting has become a part of Ugandan culture for the last decade or so. The country`s sports betting industry, however, has changed as a result of technological advancements such as the internet and cell phone penetration. Since online sports betting has made betting sites more available, more Ugandans can now bet on their favorite sports. Like in other African countries, for example sports betting in Uganda is assuming an upward trajectory. Many foreign betting firms have flocked to the East African nation as a result of the rise in the number of people making sports bets.

This article examines some of the factors that have contributed to the growth of sports betting in Uganda.

Internet and Mobile Penetration

As technology improves, more Ugandans will be able to use smartphones and easily connect to the internet. More people own smartphones thanks to the availability of more affordable smartphones in the African market.

According to studies, over 40% of Ugandans use their cell phones to access the internet. In 2025, this percentage is projected to rise to over 60%. This means that over 10 million Ugandans have access to the internet through their mobile phones. These are the figures that have played a major role in the country`s development in online sports betting.

Unemployment among the youth

According to statistics, Uganda`s unemployment rate will be 14.2 percent in 2021. As a result, many young people transform their love for sports into a source of income. It`s true that it`s easier for Ugandan youths to start a sports betting than it is to start a business. All they need is a smartphone, an internet connection, and a starting capital of less than a dollar.

They are so serious about online sports betting that they form Facebook groups to exchange tips on how to put together a winning wager. Some people have made a living off of betting, while others have had less luck. Overall, their desire to win the next bet has fueled the growth of the Ugandan online sports betting industry.

Betting for the love of football

Football is, without a doubt, Uganda`s most famous sport. The majority of Ugandans bet on football, according to data from sports betting firms including Betway. Ugandan punters enjoy betting on the English Premier League, La Liga, Serie A, and the German Bundesliga, among other top European leagues, in addition to their home league. They also wager on major football tournaments such as the FIFA World Cup, the European Champions League, and the African Cup of Nations.

The popularity of football has aided the development of the betting industry in the region. Ugandan bettors are said to spend an average of 1000 USH per day on sports betting.


Uganda`s mobile internet users are expected to increase in the near future. There`s a good chance that as the number increases, more people will enter sports betting. Other sports, such as baseball, basketball, the National Football League, hockey, and athletics, are also growing in popularity. All these games are featured in the Betway platform, distributed in various markets to ease the betting experience. As a result, the online sports betting industry in Uganda is expected to continue to expand.

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